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Search Engine Optimisation (SEO)
SEO (Search Engine Optimisation) is the active practice of optimising a website by improving aspects of the site in order to increase the visits from search engines.
The majority of visits to a site are driven by search engines. If your site cannot be found by a search engine, people who want your services, products or information, will not be able to find you.
Search engines are a primary method of navigation for almost all Internet users.
The words that a user types into a search box contain terms and phrases that would be best suited to your site; these carry extraordinary value.
Experience has shown that search engine traffic can make (or break) a business' success. Visitors to a website can provide publicity and exposure like no other.
The right moves can get you thousands of visitors and attention, while the wrong moves can hide your site deep in the search results where visibility is minimal.
In addition to making content available to search engines, SEO can also help boost your site's ranking (where your site is displayed in the search results).
Although a search engine's operations are not particularly lengthy, systems like Google, Yahoo!, Ask and MSN are among the most complex, processing-intensive computers in the world, managing millions of calculations each second and funneling demands for information to an enormous group of users.